{"id":122,"date":"2018-11-22T11:00:00","date_gmt":"2018-11-22T11:00:00","guid":{"rendered":"http:\/\/localhost\/wordpress\/townpress-content\/?post_type=lsvr_person&p=122"},"modified":"2018-11-22T11:00:00","modified_gmt":"2018-11-22T11:00:00","slug":"judith-leone","status":"publish","type":"lsvr_person","link":"https:\/\/konform-zlin.cz\/en\/people\/judith-leone\/","title":{"rendered":"Judith Leone"},"content":{"rendered":"

Marketing is the study and management of exchange relationships. The American Marketing Association has defined marketing as \u201cthe activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.\u201d<\/p>\n\n\n\n

Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management \u2013 the other being Innovation. Other services and management activities such as Operations (or Production), Human Resources, Accounting, Law and Legal aspects can be \u201cbought in\u201d or \u201ccontracted out\u201d.<\/p>","protected":false},"excerpt":{"rendered":"

Marketing is the study and management of exchange relationships. The American Marketing Association has defined marketing as \u201cthe activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.\u201d Marketing is used to create the customer, to keep the customer and to […]<\/p>","protected":false},"author":1,"featured_media":123,"template":"","meta":[],"lsvr_person_cat":[118],"class_list":["post-122","lsvr_person","type-lsvr_person","status-publish","has-post-thumbnail","hentry","lsvr_person_cat-public-services"],"yoast_head":"\nJudith Leone | Konform<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Judith Leone | Konform\" \/>\n<meta property=\"og:description\" content=\"Marketing is the study and management of exchange relationships. 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